Alex Norman is an Amazon Bestselling Author, keynote speaker, and executive strategist with a career devoted to removing friction and unlocking growth. His career spans building and scaling agencies, leading global innovation teams, and founding Access Built, an agency that reimagines environments to be more inclusive. That work led me to create the Friction Point™ Method, a framework that helps teams uncover hidden obstacles, reduce complexity, and create flow in customer journeys, workplaces, and communities.

His book, Boundless: Real Stories and Practical Strategies for Inclusive Living, shows how accessibility is not only a moral imperative but also a driver of innovation, resilience, and competitive advantage. Today, Alex consults with executive teams, speaks at global conferences, and advises organizations in growth and brand strategy, driving revenue, partnerships, and market positioning, as well as accessibility and design futures, embedding inclusion as a catalyst for innovation and performance.